Dux of her Honours Screen Production class, Holly worked on various TVCs, corporates and films, notably Rolf de Heer’s Alexandra’s Project, prior to becoming the AV Producer at Digital Monkey.

There she wrote, directed and produced content for web, software, games, digital installations and live AV. Holly co-created and produced AV for the award winning music software In the Chair before starting Champagne for the Ladies in late 2004.

Specialising in mobile entertainment, December 2006 saw the release of Melissa Murphy’s Holiday from Hell, an animated children’s series developed for mobile in conjunction with the ABC, m.Net Corporation and the SAFC. In March 2007 Champagne released Coolest Girl In School, a mobile RPG co-produced with Kukan Studio.

Enamoured with all things mobile, Holly consults to traditional media companies and festivals on the mobile space and directs workshops in mobile content creation for ANAT’s Pixel.Play and Portable Worlds programs and for DECS in conjunction with National Safe Schools Week.